An inside look February 12 2014
Dear Carlet Edmonds scarf lovers,
These past few days have been amazing. New opportunities, open doors and new plans have all risen.
The excitement is contagious and the Carlet Edmonds team can't help but keep smiling knowing whats to come.
This past Sunday the Carlet Edmonds team all gathered for a business lunch. Great food, a lot of laughs, very exciting news and plans were shared.
After lunch we prepared for a conference call with Reese, CEO of Rags2Riches.
After chatting and negotiating a while, Designer Marjie and Reese decided to work together and are going to be co branding! That means Carlet Edmonds will be designing purses! Such an amazing opportunity to with an amazing company.
Here we are skyping Reese with Rags 2 Riches! She was very nice and had a sense of humor. We were all laughing in the midst of something serious.
If you haven't heard about R2R check them out! The story is amazing.
Rags2Riches Inc. is a for-profit social enterprise based in Manila, Philippines, creating eco-ethical fashion and home accessories out of up cycled scrap cloth, organic materials and indigenous fabrics by working with artisans (mostly women) living in the poor communities across the country. Rags2Riches’ philosophy stands upon its four bottom lines: People, Profit, Planet and Positive Influence.
The eco-ethical business model originated in 2007 in Payatas, one of the Philippines’ largest dumpsites and home to half a million people. An informal cottage industry of rug-weavers grew from the many women who developed a means to earn a living by scavenging the waste to find and recycle scrap pieces of fabric so that they could participate in handicraft production like rug and rag weaving, while taking care of their children at home. Over time, the industry became exploited by a series of middlemen who controlled both the supply of scrap fabric and the women’s access to the market, which created an unfair value chain for the women who at the end of the day earned only pennies per finished product or less than .20 cents USD per day.
Rags2Riches Inc. was created to provide these artisans with fair access to the market and the formal economy, as well as with additional skills-based, financial and health training so that they can maximize their career potential and take steps towards long-term financial and personal well-being. R2R integrated a design solution by partnering with well-known infuential fashion designers like Rajo Laurel, Amina Aranaz-Alunan, Olivia d’Aboville and Oliver Tolentino turning scrap materials into fashion handbags. After four years, R2R has already trained 800 artisans across 21 communities in the Metro Manila area and continues to expand its social impact and eco-ethical footprint in the country.
The Rolex Foundation in Switzerland selected Rags2Riches Inc. founder-partner and current CEO, Reese Fernandez-Ruiz, as one of the five inaugural Rolex Young Laureates. In 2010, Rags2Riches linked up with its current investor-partner, Liechtenstein Global Trust Venture Philanthropy (LGT VP).
This company is so our heart. Loving people, helping people all around the world.
When the Carlet Edmonds team gets together I'm not going to lie... we laugh a lot!
It is so fun to work with this team and we are going no where but UP!
Remember to keep dreaming, and dream BIG!
With Love from your Carlet Edmonds Styling Director,